Focus group sessions were carried out to test the viability of a new brand of pharmacies and parapharmacies in Spain. Only qualitative phase, with no subsequent quantitative phase, because the objective was to know the range of available options and opinions.

Study and testing of the brand image, study of the concept, service and complementary products for sale, perception and average expenditure of the expected client … It was completed with field work in the form of guided visits to the establishment, gathering info in spontaneous.

We conducted an evaluation consumer test of products through tasting and subsequent guided test. Although it can be done independently, the organoleptic test was carried out via guided tasting. It was made for a well-known brand of juice and nectars.

Tests of this type have also been carried out for brands of beer, chololates and ciders. The main objective was to adapt the product to the Canary Islands market, which has specific peculiarities compared to the rest of Spain.

Economic feasibility study, marketing plan, study of international markets and financial plan for an investment project managed an audiovisual company in Fuerteventura.

Forecast of income and expenses, design and dimensioning of the investment, calculation of the main figures and financial data, amortization and recovery periods of the investment. Commissioning proposal and guidelines to follow.