MARKETING PROJECTS
AND RECENT WORKS
AND RECENT WORKS
We show here a series of marketing and market research projects that we have carried out in recent years.
We have been careful with the identity of our clients, since there are projects that are still in progress and require confidentiality. A sample of qualitative and quantitative techniques, demand studies, focus groups, customer service systems tests, batches of mystery shoppers, price studies, competitor studies, marketing and product launch plans, economic feasibility plans … That we have carried out both in the Canary Islands and in the rest of Spain.
Focus group batches carried out to test the viability of a new brand of pharmacies and parapharmacies in Spain.
The project includes a complete study and test of the brand image, concept test, service and complementary products for sale, perception and average customer spending a priori, degree of acceptance of the new sales channel, degree of acceptance of the own brand and the products of white label, etc …
We carry out satisfaction surveys (by telephone, on the street, vis a vis…) to capture the opinion of your customers.
With this info, you will be able to obtain areas of improvement in the customer service area, establish incentive systems for the personnel of the different departments, find out what the customer expects from your services and their satisfaction level, check that the established standards and formulas are met , etc…
Market research conducted to obtain the value of demand, te range of service, auxiliary and complementary services, price range, competitors and economic viability for a company that opted for the concession of the planned parking in the City of Justice of Las Palmas de Gran Canaria.
It had 2 work phases: fieldwork and benchmarketing that were carried out in a single month.
Opinion poll for the Municipality of San Bartolomé de Lanzarote to measure the degree of acceptance of the residents of the municipality on two operational decisions: the implementation of a new bike lane and the collection of DNA from the municipality’s dogs for veterinary control and fight abandonment.
The survey unequivocally indicated that one of the projects had a high degree of acceptance and was therefore carried out without changes. In the case of the other project, a gap was discovered in the communication aspect. Clarifying it, the project had a higher degree of acceptance and, finally, it was also carried out.
Evaluation and testing of 12 products through tasting and subsequent guided test. Although it can be done independently, the organoleptic test was carried out via guided tasting for 120 target consumers of the product, with the delivery of personalized gifts. Made for a well-known brand of juice and nectars.
Tests of this type have also been carried out for brands of beer, chocolates and ciders. The objective: to adapt the product to the Canary Islands market, with specific peculiarities compared to the rest of Spain.
Eureka! Marketing actively collaborated with the Rocasa (Exclusivas Roca) for two years, in marketing tasks. We were participants in the development of the marketing plan for 2014, being an active part in the start-up.
We were also responsible for the design area of advertising elements, brochures, labels … to which we incorporate purely marketing content. And the maintenance of the website https://www.rocasa.com.es.
International market research and annual marketing plans have been carried out for 2 companies in the Puerto de la Luz area. The objective was to attract and build loyalty with international clients and strengthen its position in the market.
Work has also been carried out to modernize corporate communication, an adaptation to the international market (orienting the company towards the foreign market) and to the exporter nature.
We carry out customer service testing actions with batches of mystery shoppers (mystery customers or spy customers) in which we evaluate that the established customer service parameters are met.
We also collaborate in the creation of customer service protocols and in the evaluation of the performance of sales personnel, especially in the case of incentive programs.
After a study of potential demand, future sales and location of stores of a fashion chain, a marketing and brand launch plan was carried out for a well-known womenswear franchise.
The plan was drawn up for the entire Spanish national market, with an expansion project for 10 cities for a first phase. A presentation and financial plan was created and presented to both the brand and investors.
Marketing and promotion plan for the ULPGC’s (Las Palmas University) School of Industrial and Civil Engineering. A marketing audit was carried out together with a marketing and promotion plan that had several implementation phases and had our technical support.
It culminated in the implementation of multiple promotional actions: videos for the presentation sessions and online campaigns, promotional and motivational actions for the students. It culminated in a change in the ULPGC’s behavior paradigm with respect to its relationship with students: active listening practice and application of proposals.
During the year 2020 a study of prices and range of services of the competition is carried out for a company in the social health field in Gran Canaria.
The targets were: range of prices for a wide list of services, competitors location, treatments, medical specialists in charge of providing the services, services that are provided complementary to the main service, machinery and tools used, degree of reliability and perceived trust in health personnel, etc …
Economic feasibility study, study of international markets and financial plan for a company investment project in the audiovisual field of Fuerteventura (2020).
Among other data, a forecast of income and expenses, design and resizing of the investment, calculation of the main figures and financial data, amortization and recovery periods of the investment were obtained.
We repeat periodically price studies for several dental clinics and hospitals. The targets are: obtaining average prices, modal price, quality / price ratio, price range, associated services for a chain of dental clinics.
These types of studies are done on a recurring / periodic basis. But it can also be done just once a year or two to find out both the price and the new services offered by your competitors. Or before starting the business. It is ideal for premium services. It has also been carried out in a similar way for the private education market, touristic provider services and services suppliers from La Luz Port.
Study to analyze the business viability of a Canarian software and technology services company in the cloud. The difficulty of the study was to find both the sources of information and the reliability of the data. Both obstacles were solved with solvency.
The study was carried out for the national scope and included finding prices, finding out the technological needs of Spanish companies, degree of penetration of the service provided, location of bands of intensive use of cloud technologies, intention to purchase at a given price and package , utility that reports to the user …
Evaluation test of a new concept for an existing product for an international brand that seeks to enter the Canarian market.
In this specific case, the degree of acceptance of the current users of the product is evaluated, with the aim of preventing the reputation of the brand from being affected. The degree of attraction of new clients is investigated based on the new concept (potential demand for population clusters). New uses of the product, changes in the brand image, spots and advertising campaigns, messages and communication strategy are tested.
Electoral polls and surveys to gather voting intention for political parties. Opinion studies for public institutions, candidates and political parties in the Canary Islands.
We work in all the Canary Islands and for all political parties, providing the quantitative and qualitative information they need about their electorate, citizenship or target audience.
Study of potential demand and market prices for a company nearly to open a new coworking space in Gran Canaria.
Our goals were, at a given price level, obtain the potential demand value, the customer profile and characteristics and the most effective way to approach them. The study was completed with an online promotion plan and establishing strategic objectives.
Customer satisfaction and loyalty surveys for Schools, Colleges and Universities. Public and private educational entities in the Canary Islands trust Eureka! Marketing to know the degree of satisfaction that parents (in the case of children and minors) and students (of legal age) have both with the education received, as well as with the content, facilities, teachers and educational techniques, etc.
A survey of this type allows to improve the loyalty of your students to the institution, the continuous improvement, and permits to capture the new emerging needs that this very specific market has.
