Portfolio

Market research and opinion surveys among foreign residents in the Canary Islands. Primary data, multilingual studies and actionable insights for companies and investors.

Are your products underperforming in the Canary Islands? Need to redesign or reposition them to better connect with your customers? At Eureka!, we evaluate and test every aspect of your product — from image, packaging, and concept, to pricing, usability, customer perception, competitive benchmarking, flavors, colors, and complementary services. We help you transform your product into a more attractive, competitive, and profitable version — tailored to your market and your customers.

Planning a product launch in the Canary Islands? Our Product Launch Pad service is designed for international companies, investors, and entrepreneurs entering the Canarian market. We offer end-to-end support: marketing and tax advisory, tailored market research, feasibility studies, translation, logistics, and connections with local suppliers and clients. Everything you need to launch successfully — on solid ground.

Eureka! Marketing provides fieldwork services for European market research firms conducting studies in the Canary Islands. Our professional, experienced, and reliable team operates across 5 of the 7 islands.

A service checker or a mystery shopper is a specialist who will visit your company posing as a real customer. Our team will visit your establishments, web pages or customer service services on a recurring basis. And during your visit, you will evaluate the aspects that make up your current service, preparing an accurate report to improve the aspects that do not correspond to what is desired.

We combine traditional statistical methods with Big Data analysis to measure voting intentions, candidate awareness, and the values associated with political parties or specific campaigns. At Eureka! Marketing, we collaborate with public institutions and leading political parties at both the local and regional levels. Our aim is to uncover the true concerns, priorities, and motivations of the population and the electorate.

We provide you with market-specific information to get a solid preliminary idea in a one-off technical report. An executive analysis is carried out on a specific market at a specific time: macroeconomic data, legal and fiscal information, main figures, location and characteristics of the costumers... A useful tool for companies or entrepreneurs who are evaluating exporting their services or products to the Canary Islands.

We live in a society where the user is skeptical of what brands say about themselves. Where the saturation of advertising messages, which compete to be more and more impressive, ends up overloading the consumer. And short-term marketing techniques that do not care for the customer burn the market and are increasingly doomed to failure.

The Customer Experience concept encompasses everything that the customer takes in his backpack after being a user of your services. It seems simple. But something so simple becomes definitive to make the success of your initiatives.

We deeply analyze the reality of your company, identifying weaknesses and strengths. We put in your hands solutions to the problems that you encounter in your usual marketing operations or when developing your marketing plan. And we work with your marketing / communication department in order to make improvement proposals, providing ideas or practical and valid strategies.