Electoral polls, barometers and surveys.
Eureka! Marketing combines traditional statistical techniques and Big Data analysis to determine a candidate’s voting intention, the degree of knowledge of the candidate, the values associated with a candidacy or political party… We collaborate with public institutions and the main local and regional political parties to learn about the concerns of the population and the electorate.
We use new technologies in our opinion polls to obtain reliable results in the qualitative phase (plan and formulation, focus group, in-depth interviews, psychotechnical, facial recognition, analysis of electoral programs and degree of acceptance).
In the quantitative phase, we work statistically to obtain relevant and reliable results. And we do it with techniques such as questionnaires, CATI or telephone questionnaires, panel of affiliates and, in addition, satisfaction surveys of all kinds.
We carry out street interviews with electronic devices, questionnaires by e-mail or using online platforms, in an adapted platform, web page or social media polls, telephone surveys, etc…. However, we do not just close ourselves to conventional formats and practice data mining to complete the information.
Since 2008, conducting surveys, opinion studies and sociobarometers for all political parties and institutions in the Canary Islands.
We put a technified and experienced team at the service of the client, to provide you with the quality information that a decision-making process needs. Our specialists prepare reasoned, technically impeccable reports, based on highly reliable econometric, sociological and statistical tools.
We work with data to provide you with primary and also elaborated, useful, applicable and understandable data.
- Don’t make decisions blindly.
Being wrong in politics is a risky game. We give you the information you need to make decisions.
- Statistical treatment.
We use extrapolation and statistical techniques that allow us to process the data to obtain a high degree of reliability.
- Cross data.
The use of databases (datamining) and the exploitation of them provides very valuable information in these kind of research process.
To support market research and surveys on a quantitative level, Eureka! has developed the Questiona system, based on NPS analysis and on-line questionnaire processing.