What is Fieldwork in market research?
Fieldwork, field research, or fieldwork, is a fundamental aspect of the market research process. It consists of the recopilation of primary data and observations that the researcher makes in the field, in the market, normally included in larger quantitative or qualitative studies. There are more methods to obtain primary data and, although we associate field work with street work, it can be carried out in controlled indoor spaces and environments. For example, in the process of collecting data from telephone surveys, field work is carried out in the offices themselves.
During data collection, the researcher must follow a rigorous technique and specific codes of conduct, to avoid that their own personal or environmental biases affect the reliability of the conclusions. That is why our interviewers and researchers receive specific training both in handling the questionnaire, the situation, the different response itineraries, the specific meaning of the questions and the most difficult concepts, and the definition of the concepts that they deal, the physical and psychological environment … doing preliminary tests and trials to arrive as prepared as possible at the time of data collection.
The observation in direct contact with the consumer or the people and entities investigated provides essential first-hand information to understand their reality and, later, understand the results that are being obtained. Field work is one of the aspects that market researchers like the most, because it brings us closer to the objects of study and allows us to understand them.
Other fieldwork services that we offer to third parties in the Canary Islands.
Eureka! Marketing carries out field work for Spanish and european market research companies that carry out their market research projects in the Canary Islands. Make sure you obtain consistent and reliable results in your studies: we hace a professional, prepared, responsible team with presence in 6 of the 7 Canary Islands. We constantly report and, due to the online resources we put at your disposal, you will be able to frequently monitor the progress that is being made. And we always comply with the established deadlines, sparing no means to achieve the best results.
Survey Campaigns – Questionnaires
Surveys on the street or door to door, telephone surveys, CATI, in face-to-face interview, guided or free interview format, Internet or social media. Personnel are recruited, trained and coordinated to reach the established sample, respecting the technical specifications.
Group meetings, focus groups or brainstorming groups. With or without professional report on the results obtained. The focus groups we carry out are conducted in aseptic rooms, with multiple cameras constantly recording and live broadcast of the experience.
Tastings and organoleptic tests
Although we create and implement this type of test from scratch, we also offer the service of searching and fitting out the tasting rooms, capturing and selecting the sample, recruiting and training personnel, and product logistics between the Canary Islands.
We make our team of mystery shoppers available to other contractors for their field work in the Canary Islands. Trained and professionalized, currently active and working nowadays for the main local brands.
Contact us here and start your market research projects in the Canary Islands with reliability and efficiency.