Market research services.

Market research services
in the Canary Islands.

With a complete market study you will obtain the exact information you need to make the right decision.

In Eureka! Marketing we are specialized in market research services and tailor-made market studies. Among others, we carry out studies to estimate potential demand for a product / service. Among others, we carry out studies to estimate potential demand for a product / service, product test, demand / price studies, visibility of a given pos, traffic quantification, optimal location of establishments, competitor studies, price studies, feasibility plans …

We also estimate the traffic in front of a shop window or shopping center, the traffic of people in front of a gondola. We can make estimations of the demand for a complementary service to a product, measure a brand’s reputation and conduct opinion mining services on social media …

Through our statistical work, we infer the price of a new product or service, we determine the appropriate product / service portfolio for a business … Or we measure the impact of a specific advertising campaign. We are market analysts specialized in the Canarian market and its relations with the mainland Spain market.

Adapting to the new reality, we have developed tools and systems to carry out the techniques safely, avoiding the risks that the COVID – 19 epidemic carries.

Since 2008 conducting market research and studies in the Canary Islands.

We put a technified and experienced team at the service of the client, to provide, through market studies, the quality information that their decision-making process needs. Our specialists prepare reasoned, technically impeccable reports, based on highly reliable econometric, sociological and statistical tools.

Our professionals work with the data to help you in the making decisions process, providing you with primary and elaborated, useful and understandable data.

• Don’t make decisions blindly.
  Being wrong in business is very expensive. We give you the information you need to make decisions. Market research dispels uncertainty and warns you of hidden dangers in your investments.

• Statistical treatment.
  We use techniques of extrapolation and estimation with a broad statistical base that allow us to process the data to obtain a high degree of reliability.

• Rigorous field work.
  In the case of quantitative techniques, releasing a careful field work is essential. Trained interviewers, previous tests of the polls and forms, serious bias control systems, application of technological solutions, monitoring results in real time … are some of the measures that help us take care of this crucial aspect.

• Crossed data.
  The use of databases and the exploitation of them, with the application of macro data analysis, provides a valuable information when they are crossed with the results obtained. We take partial images, but we frame them in the general framework to better explain reality.

• Questiona.
  To support market research on a quantitative level, Eureka! has developed its own tool: the Questiona system, based on NPS analysis and on-line questionnaire processing.

Eureka! Marketing works rigorously to obtain the best results in our market studies in the Canary Islands. Find out here what other services we can offer in the field of quantitative and / or qualitative studies.

Market research in the Canary Islands.

We are specialized in market research services and tailor-made market studies. Among others, we carry out studies to estimate potential demand for a product / service, product test, demand / price studies, visibility of a given pos, traffic quantification, optimal location of establishments, studies on competitors, price studies, competitors research, etc …

We are market analysts specialized in the Canary and mainland Spain markets. Through our statistical work, we infer the price of a new product or service, we determine the appropriate product / service portfolio for a business, we measure the impact of a given advertising campaign and many more.