Product Improvement and Development.
Service Improvement and Development.

Desarrollo de productos en Canarias. Mejora tu producto y hazlo competitivo en tu mercado con Eureka! Marketing.

Product Development.
Product Improvement and Adaptation.

Are your products not selling? Do you need to redesign or give a fresh approach to your products to boost your sales? With Eureka’s product development service, we analyze and test your products across multiple variables using a mix of marketing techniques, brand imaging, and market studies to pinpoint areas for improvement and address them. You’ll be able to redesign your products or services to take them to the next level. You’ll succeed in making them attractive and competitive once again.

How do you carry it out? Will I have a complete finished product at the end of the service?

The goal is to obtain a prototype of the product designed digitally, physically (in the case of physical products) or both versions. And a procedural and materials manual in the case of services. The designed prototype is delivered along with an economic feasibility and cost study, potential suppliers, and sales forecasts. And Eureka! accompanies the client in implementing the changes in the company. The service concludes with the design and launch of an appropriate launch campaign.

If, after analysis, a better version of the product or service is not achieved, Eureka! proposes alternatives to the service or products that can replace it, so that the company can focus that area of business towards profitability.

What techniques do they use in this product development service?

The analysis of the current product is multi-level, addressing the key factors that affect the product’s success. Depending on the product’s characteristics, greater emphasis may be placed on one technique or another. In general, we carry out:

Cost analysis and analytical accounting
Sales and distribution chain analysis
Sales pitch and sales team testing
Product testing
Brand image and reputation evaluation
Social listening
Online testing (for online products)
A/B testing
Packaging analysis (packaging, wrapping, etc.)
Marketing message analysis, communication strategy, and its impact
Concept testing
Pricing study
Product positioning and competitive assessment
Detection of hidden competition and externalities
Study of functionalities, alternative uses
For physical products, analysis of organoleptic properties (flavors, colors, tactile sensations, volume, etc.)
Analysis of associated and complementary services
Review and analysis of customer service
Market study where the product is marketed
Identification of alternative markets
Economic feasibility study (costs, sales)
Design of the product launch campaign

What we don’t do at Eureka is the task of re-engineering or modifying production processes. Although we consider them extensively during the process and understand the constraints that both areas impose on product design, we leave both tasks in the hands of professionals.

Product Development.

Are your products not selling? Do you need to redesign or give a fresh approach to your products? With Eureka’s product development service, we analyze and test your products across image, packaging, concept, pricing, competitive assessment, functionalities, alternative uses, flavors/colors, associated and complementary services, customer care, and pricing… Take them to the next level, creating much more attractive and competitive versions. Profitable. And finally, launch them correctly to secure a suitable market share.