qualitative marketing studies

Eureka! Marketing carries out field work for market research companies of the rest of Europe that carry out their studies in the Canary Islands. We have a professional, experienced and responsible team with presence in 6 of the 7 Canary Islands.

Does your product suits the market and customer needs? Do you need feedback from your consumers? Do you want to adapt your product to the Canarian market and you don't know how? The Canarian market is different from the rest of the Spanish market, with specific characteristics and tastes that may be invisible to the naked eye. Sensory and organoleptic tests of products are the solution.

Carry out your product concept tests in the Canary Islands, a very specific market, with Eureka! Marketing. Before carrying out an expensive launch campaign, an ad campaign or before launching a new product, there is always some uncertainty. We help you to reduce your risks and improve your expectations by testing the concept you want to market.