Sensory analysis

We combine traditional statistical methods with Big Data analysis to measure voting intentions, candidate awareness, and the values associated with political parties or specific campaigns. At Eureka! Marketing, we collaborate with public institutions and leading political parties at both the local and regional levels. Our aim is to uncover the true concerns, priorities, and motivations of the population and the electorate.

Eureka! Marketing provides sensory and consumer product testing in the Canary Islands for international food and beverage brands. We help companies test, compare and adapt products with local consumers before launch.