CATI

Eureka! Marketing provides market research fieldwork services in the Canary Islands for international research agencies, consultancies, universities and institutions. We support recruitment, surveys, CATI/CAPI, qualitative research, local coordination, supervision and quality control through an experienced local team.

We combine traditional statistical methods with Big Data analysis to measure voting intentions, candidate awareness, and the values associated with political parties or specific campaigns. At Eureka! Marketing, we collaborate with public institutions and leading political parties at both the local and regional levels. Our aim is to uncover the true concerns, priorities, and motivations of the population and the electorate.