At Eureka! Marketing, our mission is to help companies, institutions and organisations make better decisions by truly understanding their markets and customers. We specialise in market research in the Canary Islands, combining quantitative and qualitative methodologies with consumer behaviour analysis and data-driven insight. Our work focuses on turning information into clear, actionable conclusions that reduce uncertainty, improve performance and support strategic decision-making. We do not deliver data for its own sake: we deliver useful knowledge that drives real results.

Our Vision

Our vision is to become the leading market research consultancy in the Canary Islands, recognised for methodological rigour, analytical independence and deep local knowledge. We aim to help businesses, investors and public institutions move away from intuition-based decisions towards evidence-based strategies, grounded in reliable data and real market understanding. We want to contribute to a stronger, more competitive and resilient economic environment across the Canary Islands.

Our primary objective is to improve the quality of business and institutional decision-making in the Canary Islands. To achieve this, we focus on:

• Delivering reliable, well-designed market research studies, adapted to the specific realities of the Canary Islands.

• Analysing consumer behaviour, motivations, expectations and barriers in depth.

• Supporting companies in project feasibility studies, product launches and service optimisation.

• Identifying market opportunities, risks and emerging trends with short- and mid-term impact.

• Providing clarity in complex contexts through technical analysis, sector experience and local insight.

Our Commitment

At Eureka! Marketing, we are committed to methodological rigour, analytical honesty and professional independence. We do not manipulate data or force conclusions: the evidence leads the way. Every project is designed with strict quality controls, robust fieldwork processes and thorough analysis. We work as strategic partners, not as simple suppliers, offering transparency, confidentiality and close collaboration. Our commitment is clear: to deliver relevant, understandable and reliable insights that allow our clients to act with confidence in the Canary Islands market.