focus group

We deeply analyze the reality of your company, identifying weaknesses and strengths. We put in your hands solutions to the problems that you encounter in your usual marketing operations or when developing your marketing plan. And we work with your marketing / communication department in order to make improvement proposals, providing ideas or practical and valid strategies.

Does your product truly meet customer expectations? Need real feedback from consumers? Looking to adapt your product to the Canarian market but don’t know where to start? The Canarian market differs from the rest of Spain — with unique preferences, habits, and sensory expectations that aren’t always visible at first glance.

We specialize in custom market studies and strategic analysis across the Canary Islands. Our services include demand estimation, product testing, pricing studies, POS visibility, foot traffic measurement, optimal location analysis, and competitor benchmarking. Using advanced statistical techniques, we help you define the ideal product portfolio, estimate price points, and assess the impact of advertising campaigns — all grounded in solid data.