Electoral and Political Polling. Electoral barometers.

Electoral polls, barometers and surveys.

At Eureka! Marketing, we carry out electoral and political polling using a combination of traditional statistical techniques and both qualitative and quantitative methods. Our studies are designed to meet a wide range of information objectives: measuring voting intentions, evaluating candidate recognition and acceptance, identifying the values associated with political parties or campaigns, and detecting rejection levels or sentiment toward specific candidates or electoral lists.

We also analyze electoral programs and their degree of acceptance within different voter segments. Our approach is close, rigorous, and tailored to each project. We collaborate with public institutions and leading political parties — both at the local and regional level — to understand the concerns and expectations of the electorate in depth.

Two-stage methodology for more accurate insights.

To achieve robust results, we often apply a two-phase research model:

1. Qualitative phase: In this stage, we make full use of new technologies to enhance data collection and accuracy. We design and conduct:

• In-depth interviews
• Expert consultations
• Projective and psychotechnical interviews
• Focus groups

2. Quantitative phase. Once qualitative insights are defined, we structure the quantitative phase with rigorous statistical protocols. We pre-test questionnaires to improve clarity, optimize timing, and reduce bias. Our data collection methods include:

• Street-level surveys using electronic devices
• Reputation assessments, satisfaction surveys, and quality evaluationsStreet questionnaires surveys, face-to-face interviews at street level with electronic device.
• Question panels for affiliates or members
• CATI (Computer-Assisted Telephone Interviews)
• Online surveys via email, websites, or social media platforms
• Face-to-face and online questionnaires

Each tool is selected according to the research goals, always with methodological precision.

Innovative integration of data mining

In addition to conventional polling techniques, we incorporate data mining and digital sources to enrich the information and broaden the scope of our opinion studies. This allows us to capture trends, sentiment, and emerging topics that may not be visible through traditional formats alone.

Since 2008, conducting surveys, opinion studies and sociobarometers for all political parties and institutions in the Canary Islands.

Since 2008, we have been conducting surveys, opinion studies, and sociobarometers for political parties and public institutions across the Canary Islands.

Our experienced and highly trained team provides the quality information your decision-making process requires. Every report is carefully prepared by specialists using advanced econometric, sociological, and statistical tools to ensure precision and reliability.

We don’t just deliver raw data — we transform it into structured, useful, and applicable insights. As a result, you receive clear, actionable findings that support sound political and strategic decisions.

• Make informed political decisions
  Making the wrong call in politics can be costly. We provide the data and analysis you need to reduce uncertainty and make evidence-based decisions.
• Statistical accuracy.
  We apply advanced extrapolation and statistical techniques to ensure your results are not only accurate, but highly reliable and actionable.
• Integrated data sources
  We enrich our research through the integration of structured databases and data mining techniques — providing deeper context and valuable insights for electoral and political polling.
• Questiona: Our proprietary system
  To support large-scale surveys and opinion studies, Eureka! has developed Questiona, a custom platform based on NPS methodology and online questionnaire processing. It ensures faster response times and greater flexibility in managing quantitative research.

Electoral and Political Polling, barometers and surveys.

We combine traditional statistical methods with Big Data analysis to measure voting intentions, candidate awareness, and the values associated with political parties or specific campaigns.

At Eureka! Marketing, we collaborate with public institutions and leading political parties at both the local and regional levels. Our aim is to uncover the true concerns, priorities, and motivations of the population and the electorate.