Foreign Residents Market & Opinion Research – Canary Islands.

Market and opinion research among foreign residents in the Canary Islands

The Canary Islands are not just an international tourist destination. They are a stable place of residence for hundreds of thousands of foreign citizens, with very different profiles depending on the island, nationality, age, purchasing power and motivations. Understanding what these residents think, how they consume and what they expect is essential for any foreign company that wants to operate, invest or grow in the Canary Islands with sound judgment.

At Eureka! Marketing, we design and carry out market research and opinion surveys among foreign residents across all the Canary Islands, using rigorous methodologies adapted to the insular context and focused on delivering clear, decision-oriented results.

This service is aimed at foreign companies that need real data, not assumptions, about the opinions, demands and behaviour of international residents in the Canary Islands.

What type of studies do we conduct among the foreign residents?

We develop specialised market research projects focused exclusively on the foreign resident population in the Canary Islands, with the option of analysing the archipelago as a whole or specific islands (Tenerife, Gran Canaria, Lanzarote, Fuerteventura, La Palma, etc.).

Our work includes, among others:

• Market research on consumption habits and use of services.

• Opinion surveys on public services, private services or business projects.

• Brand, product or destination perception studies among foreign residents.

• Feasibility studies for new products or services aimed at international communities.

• Pre-launch acceptance testing before commercial launches or investments.

All studies are based on primary data, collected directly from the target audience. No artificial extrapolations. No unreliable generalisations.

Methodology adapted to the international and insular context

Researching foreign residents in the Canary Islands is not about translating questionnaires. It requires socio-cultural understanding, applied research experience and in-depth knowledge of how each island actually works.

That is why we work with:

• Multilingual surveys (English, German, French, Italian, Dutch, among others).

• On-site and online fieldwork, depending on the island and resident profile.

• Segmented samples by nationality, age, socio-economic level and length of residence.

• In-depth interviews and focus groups with international residents.

• Comparative quantitative and qualitative analysis between islands.

The result is a clear, solid and easy-to-understand diagnosis for foreign companies, without methodological noise or inflated reports.

Who is this service for?

This service is especially designed for:

• Foreign companies planning to operate or expand in the Canary Islands.

• International investors who need to validate real demand before investing.

• Tourism, real estate and service companies targeting foreign residents.

• Private or public institutions interested in understanding the international community’s opinion.

• International startups seeking a controlled and informed market entry into the Canary Islands.

If your target audience is not the local population, but foreign residents, this service is critical.

What do we deliver?

At Eureka! Marketing, we deliver information that supports decisions, not marketing documents. We are market research specialists in the Canary Islands, with real experience analysing foreign resident populations and a deep understanding of the territory, its internal differences and its social complexity. Local data. Rigorous methodology. Smarter decisions. Each project includes:

• A clear, well-structured technical report.

• Strategic conclusions directly applicable to business decisions.

• Identification of real opportunities, risks and barriers, by island or resident profile.

• Practical recommendations adapted to the Canary Islands context.

If required, we also provide strategic support during implementation, helping clients apply the insights obtained.

Foreign Residents Market & Opinion Research | Canary Islands.

Foreign Residents Market & Opinion Research – Canary Islands is a specialised market research and opinion survey service designed for foreign companies that need in-depth knowledge of the foreign resident population in the Canary Islands.

At Eureka! Marketing, we analyse consumption habits, brand perception, service acceptance and real needs of international communities living across the archipelago, with the option of island-specific or global analysis. We work with rigorous, multilingual methodologies and primary data, delivering clear, actionable insights.

Our reports are focused on strategic decision-making, helping companies and investors avoid cultural assumptions and reduce risk when operating in the Canary Islands.