Marketing Services
- All
- Customer experience
- Electoral polls
- Field work
- Inbound Marketing
- Launching a product in the Canary Islands
- Market prospecting reports
- Market research
- Marketing Agency in the Canary Islands
- Marketing consulting
- Marketing in the Canary Islands
- Marketing outsourcing
- Mystery Shopper Canary Islands
- Product concept test
- Product developtment
- Sensory analysis
- Surveys
Product concept test
Carry out your product concept tests in the Canary Islands, a very specific market, with Eureka! Marketing. Before carrying out an expensive launch campaign, an ad campaign or before launching a new product, there is always some uncertainty. We help you to reduce your risks and improve your expectations by testing the concept you want to market.
Market Research Canary Islands
We specialize in custom market studies and strategic analysis across the Canary Islands. Our services include demand estimation, product testing, pricing studies, POS visibility, foot traffic measurement, optimal location analysis, and competitor benchmarking. Using advanced statistical techniques, we help you define the ideal product portfolio, estimate price points, and assess the impact of advertising campaigns — all grounded in solid data.
Sensory Product Testing
Does your product truly meet customer expectations? Need real feedback from consumers? Looking to adapt your product to the Canarian market but don’t know where to start? The Canarian market differs from the rest of Spain — with unique preferences, habits, and sensory expectations that aren’t always visible at first glance.
Outsourced Marketing Services
We act as your external marketing department, managing entire projects under your direct supervision — from budgeting and contracting to design and performance tracking. Together with you, we define campaign goals, set clear budgets, and execute each action professionally and efficiently.
Marketing Consulting
We deeply analyze the reality of your company, identifying weaknesses and strengths. We put in your hands solutions to the problems that you encounter in your usual marketing operations or when developing your marketing plan. And we work with your marketing / communication department in order to make improvement proposals, providing ideas or practical and valid strategies.
Customer experience
The Customer Experience concept encompasses everything that the customer takes in his backpack after being a user of your services. It seems simple. But something so simple becomes definitive to make the success of your initiatives.
Inbound Marketing
We live in a society where the user is skeptical of what brands say about themselves. Where the saturation of advertising messages, which compete to be more and more impressive, ends up overloading the consumer. And short-term marketing techniques that do not care for the customer burn the market and are increasingly doomed to failure.
Market prospecting reports
We provide you with market-specific information to get a solid preliminary idea in a one-off technical report. An executive analysis is carried out on a specific market at a specific time: macroeconomic data, legal and fiscal information, main figures, location and characteristics of the costumers... A useful tool for companies or entrepreneurs who are evaluating exporting their services or products to the Canary Islands.
Electoral and Political Polling
We combine traditional statistical methods with Big Data analysis to measure voting intentions, candidate awareness, and the values associated with political parties or specific campaigns. At Eureka! Marketing, we collaborate with public institutions and leading political parties at both the local and regional levels. Our aim is to uncover the true concerns, priorities, and motivations of the population and the electorate.
Mystery Shopper Canary Islands
A service checker or a mystery shopper is a specialist who will visit your company posing as a real customer. Our team will visit your establishments, web pages or customer service services on a recurring basis. And during your visit, you will evaluate the aspects that make up your current service, preparing an accurate report to improve the aspects that do not correspond to what is desired.
Market research fieldwork services
Eureka! Marketing provides fieldwork services for European market research firms conducting studies in the Canary Islands. Our professional, experienced, and reliable team operates across 5 of the 7 islands.
Market Entry: Product Launch in the Canary Islands
Planning a product launch in the Canary Islands? Our Product Launch Pad service is designed for international companies, investors, and entrepreneurs entering the Canarian market. We offer end-to-end support: marketing and tax advisory, tailored market research, feasibility studies, translation, logistics, and connections with local suppliers and clients. Everything you need to launch successfully — on solid ground.
Product development research
Are your products underperforming in the Canary Islands? Need to redesign or reposition them to better connect with your customers? At Eureka!, we evaluate and test every aspect of your product — from image, packaging, and concept, to pricing, usability, customer perception, competitive benchmarking, flavors, colors, and complementary services. We help you transform your product into a more attractive, competitive, and profitable version — tailored to your market and your customers.
We offer you a range of profitable and competitive marketing services in order to meet your needs.
We continually work and let ourselves be influenced by the techniques used worldwide, because Marketing permeates all areas of the company. We use state-of-the-art qualitative techniques in the Canary Islands, with a predominance of analysis of the opinion of your clients and stakeholders. These include psychological and projection marketing techniques, the innovative Small Data analysis, group and individual techniques, facial and micro expression analysis…
Among our marketing and market research services, we offer quantitative techniques with a powerful statistical base, based on the use of databases, sociology, Big Data analysis and data mining. With them, we contrast the information obtained in the first phases of each market research and formulate hypotheses of high methodological contrast.
In addition to classical quantitative techniques, we excel as data analysts. We apply technology, so the costs are getting lower and the results even more conclusive. And many times, obtained in real time. We eliminate biases, we work with the details, crossing data and squeezing the bases.
Thanks to the combination of all of the above, we obtain high quality information. And we translate it into marketing actions and proposals that will allow you to make key decisions. Do not hesitate to contact us for your specific problem: we have diagnoses and solutions.